Oliberté tops TOMS by offering fair wages, not free stuff
Posted on January 31, 2012 in Puma shoes
Last month, I called TOMS's "One for One" model a great marketing tool, but bad aid . Oliberté, a new footwear company being labeled the anti-TOMS, is proving that what Africa needs is fair jobs—not endless dependence on handouts.
How Oliberté, the Anti-TOMS, Makes Shoes and Jobs in Africa
Posted on January 26, 2012 in Payless shoes stores
'Why or how could anyone want to make shoes in a place full of so much poverty and corruption?’ That’s the question many people asked Canadian Tal Dehtiar when he founded Oliberté Footwear , the first company to make premium shoes in Africa using African materials and explicitly linking shoes sold by Western retailers to job creation on the continent. Dehtiar started the Toronto-based company in ...