RetroBuzz: These Shoes
Posted on February 21, 2012 in New balance running shoes
This week, RetroBuzz looks at Charles Barkley's career in advertising. Charles Barkley's Nike ads of the early-to-mid '90s were remarkable for the way they totally blew athlete-endorsement conventions out of the water.
Golden feet
Posted on February 03, 2012 in Bass shoes
With the Summer Games just months away, Boston-based New Balance and other shoe companies are hoping the runners they signed to endorsement deals win big and lead them to retail victory.
Tags: deals, endorsement, signed, runners, win
Golden feet
Posted on January 31, 2012 in Cheap shoes
With the Summer Games just months away, Boston-based New Balance and other shoe companies are hoping the runners they signed to endorsement win big and lead them to retail victory.
Tags: deals, endorsement, signed, runners, win
Tebow, Brady Have Taken On Tough Endorsement Challenges
Posted on January 30, 2012 in Ecco golf shoes
Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.
Tags: endorsement, brady, tebow, slam, aren
Tour Report: Shoes, sightings, more at the PGA Show
Posted on January 27, 2012 in Sas shoes
By John Schwarb, PGATOUR.COM ORLANDO, Fla. — Sam Snead often practiced full shots while barefoot, to better feel his connection with the ground and maintain balance. Golf shoe manufacturers aren’t going to endorse that anytime soon, but they’re fighting each other to create the closest things to barefoot. Like the hot drivers and clothing fabrics [...]
Tags: shoe, barefoot, manufacturers, aren, endorse
Mo. Senate backs adding Accountability Portal info
Posted on January 25, 2012 in Red wing shoes
The Missouri Senate has endorsed legislation that would increase the amount of information government bodies must put in the state’s online database.
Tags: senate, government, information, amount, bodies
NBA Rumors: LeBron James Should Thank League for New Endorsement Deal
Posted on January 19, 2012 in Lebron james shoes
There is a chance that LeBron James won't be allowed to throw his famous chalk cloud into the air before he takes the court anymore. The NBA just announced its third new marketing deal of the week, and they have a product that replaces chalk. Joining Sprint and Under Armour will be Mission Athletecare. Barry Janoff of BigLeadSports gives a quick rundown of their products: Among Mission ...
Green certification heralded by San Anselmo panel
Posted on January 14, 2012 in Nike running shoes
San Anselmo’s Quality of Life Commission has endorsed the idea of businesses going green.
Tags: green, anselmo, san, endorsed, businesses
Products We Thought Snooki Would Have Endorsed by Now
Posted on January 13, 2012 in Converse shoes
It seems that "Jersey Shore's" favorite Meatball has landed in some hot water. Nicole Polizzi (a.k.a. Snooki) is facing a $7 million lawsuit that seems to be a whole bunch of 'Who-Shot-John.' Product endorsements appear to be at the center. But when your name becomes bigger than you are, such things are to be expected.
NBA Rumors: LeBron James Should Thank League for New Endorsement Deal
Posted on January 09, 2012 in Reebok shoes
There is a chance that LeBron James won't be allowed to throw his famous chalk cloud into the air before he takes the court anymore. The NBA just announced its third new marketing deal of the week, and they have a product that replaces chalk. Joining Sprint and Under Armour will be Mission Athletecare. Barry Janoff of BigLeadSports gives a quick rundown of their products: Among Mission ...
Li-Ning Continues Push On Nike, Adidas With Launch Of E-Retail Destination For U.S. Consumers
Posted on December 23, 2011 in Zappos shoes
Li-Ning, a leading athletic shoe and sportswear company in China, is continuing its march in the U.S. against Nike and adidas with the launch of an e-retail site for domestic consumers. Included in the basketball section are shoes from Li-Ning’s leading NBA endorsers, Evan Turner and Baron Davis.
Products We Thought Snooki Would Have Endorsed by Now
Posted on December 21, 2011 in Stiletto shoes
It seems that "Jersey Shore's" favorite Meatball has landed in some hot water. Nicole Polizzi (a.k.a. Snooki) is facing a $7 million lawsuit that seems to be a whole bunch of 'Who-Shot-John.' Product endorsements appear to be at the center. But when your name becomes bigger than you are, such things are to be expected.
Miami Dolphins rate LeBron James on the football field
Posted on December 17, 2011 in Gucci shoes
LeBron James’ performance on the flag football field back home in Akron resonated within the Miami Dolphins’ locker room. No, the players weren’t ready to endorse LeBron’s suddenly controversial end zone “dance” after his 95-yard interception return for a touchdown on Wednesday night. Hey, the Dolphins still know they have to play not only Stevie Johnson’s Bills in [...]
NBA Endorsements: When Players Sell More Than Shoes
Posted on November 23, 2011 in Walking shoes
Basketball players usually sell shoes. Even before Nike and Michael Jordan turned sneaker endorsements into a second career, the NBA 's stars had some marketing muscle to their name. The formula is remarkably simple: If an All-Star likes the shoe, then clearly the shoe is doing something right. Except NBA players, perhaps more than any other athletes, are never just performers on the field. They ...
Michael Jordan Says It’s Not About Derrick Rose’s Shoes
Posted on November 11, 2011 in Jordan shoes
Adidas Basketball's star endorser Derrick Rose gets the mashup treatment over the infamous Michael Jordan "It's Not About The Shoes" commercial.
No NBA not so good for the shoes
Posted on November 05, 2011 in Toms shoes
NBA rookie and Under Armour endorser Kemba Walker said fans will keep buying basketball shoes even if the NBA loses the season to lockout.
Recycle your sports shoes, Quality of Life panel urges
Posted on October 20, 2011 in Leather shoes
The Quality of Life Commission has endorsed the concept of recycling old athletic shoes.
Video: LeBron James self-zings in new McDonald’s ad
Posted on October 15, 2011 in Lebron james shoes
As every sane basketball fan knows, Miami Heat forward LeBron James is corporate swine who would rather make a profit than teach children the benefit of proper eating habits and exercise. As such, he recently teamed up with McDonald's for a set of new ads built around their annual Monopoly giveaway game. Usually, these sorts of ads present the compensated celebrity endorser as an everyday guy ...
Behind the Scenes: How To Get Kenny Powers' Endorsement
Posted on October 08, 2011 in Design your own shoes
GOOD has been visiting our innovative businesses, video crew in tow, to learn more about how they achieve their economic goals while encouraging creativity, innovation, and social responsibility. Our first official video premieres next Wednesday, but here's a peek from our visit to 72andSunny , an advertising agency behind a number of very creative campaigns. In this clip, we talk to Matt ...
Michael Jordan makes $60 million in endorsements
Posted on October 07, 2011 in Birkenstock shoes
CHARLOTTE, N.C. – Michael Jordan may have retired from playing professional basketball eight years ago, but that has not stopped him from raking in cash through a multitude of endorsement deals. According to Forbes, the Charlotte Bobcats majority owner earned an estimated $60 million over the last year through endorsements with companies like Nike, Gatorade, Hanes, Upper Deck, 2K Sports and Five ...
Tags: endorsement, jordan, michael, year, charlotte